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In February 2006, American Eagle launched aerie lingerie, the company's first sub-brand. [2] The first stand-alone aerie store opened in August 2006 in Greenville, South Carolina [3] and was followed by two more test stores later that year. As of December 2010, there were 147 stand-alone aerie stores in the United States and in Canada. [4]
American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania.It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear.
It also holds an ownership interest in American Eagle Outfitters, Wehmeyer in Germany, Cold Stone Creamery, The Mazel Company, Gidding-Jenny, [3] Shiffren Willens jewelry stores, and Sara Fredericks boutiques. [4] Schottenstein had operated the chain of Value City discount department stores.
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Official American Apparel clothing, along with planned new lines the company was test marketing, [60] was purchased in virtual form for less than 266 Linden (approximately US$1) and included a discount code usable at the company's real-life online store.
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