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Focus groups tend to be more efficient when the data being gathered are related to the researcher's interests. [34] They are helpful and important for needs assessments and project evaluations. [31] A focus group discussion can create a synergy that can provide information that can't be gained in other ways. [35] [32] [33] Vocabulary can be ...
The problem of the focus group is the issue of observer dependency: the results obtained are influenced by the researcher or his own reading of the group's discussion, raising questions of validity. Non-verbal cues, which may contradict the views participants articulate, are important and can easily be missed if the researcher is not familiar ...
Discussions generally last one hour to 90 minutes. The moderator guides the discussion using a combination of predetermined questions and unscripted probes. In the best discussions, as with face to face groups, respondents interact with each other as well as the moderator in real time to generate deeper insights about the topic.
Focus-group discussions help in elaborating the different viewpoints and emotional processes of each member within a group. The individual interview is simpler for the researcher to control, but a focus-group discussion helps the researcher to obtain more information in less time than individual interviews ordinarily take.
Since a semi-structured interview is a combination of an unstructured interview and a structured interview, it has the advantages of both. The interviewees can express their opinions and ask questions to the interviewers during the interview, which encourages them to give more useful information, such as their opinions toward sensitive issues, to the qualitative research.
Although the strategy attracted more new nurses, it was expensive to maintain the recruitment efforts. Thus, a retention program was generated under the Weick's model of organizing. The program used questionnaires, in-depth interviews and focus group discussion to figure out nurses' concerns (enactment). The research's results identified ...
Of these questions, 5 were concerned with rating a user's overall reaction of the system. The remaining 85 were organized into 20 groups which, in turn, consisted of a main component question followed by related subcomponent questions. The reliability of the questionnaire was found to be high with Cronbach's alpha=.94 [2]
A discussion group is a group of individuals, typically who share a similar interest, who gather either formally or informally to discuss ideas, solve problems, or make comments. Common methods of conversing including meeting in person, conducting conference calls , using text messaging , or using a website such as an Internet forum . [ 1 ]