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Put simply, ethos refers to persuasion based on the credibility or authority of the speaker, pathos refers to persuasion based on emotion, and logos refers to persuasion based on logic or reason.
What are logos, ethos and pathos? Simply put, logos, ethos and pathos are three powerful tools that you can use to persuade an audience of your argument. At the most basic level, logos appeals to logic and reason, while pathos appeals to emotions and ethos emphasises credibility or authority.
The three "modes of persuasion"—pathos, logos, and ethos—were originally defined by Aristotle. While ethos appeals to an audience's instinctive respect for authority, logos appeals to the audience's sense of reason, and pathos appeals to the audience's emotions.
Logos, pathos, and ethos are three of the most frequently used technical terms in rhetoric (aka the art of persuasion). These are known as the three technical means of persuasion and make up the so-called rhetorical triangle.
Ethos, logos, and pathos are powerful tools for persuasive speech and writing. By establishing credibility, using logical arguments, and appealing to emotion, speakers and writers can influence the beliefs, attitudes, and behaviors of their audiences.
Rhetorical appeals refer to ethos, pathos, and logos. These are classical Greek terms, dating back to Aristotle, who is traditionally seen as the father of rhetoric.
As it turns out, ethos, pathos, and logos are three different kinds of rhetorical appeals used to persuade others. Ethos is the credibility that makes a speaker compelling, pathos is the emotional connection they create, and logos is the logical arguments they use for persuasion.