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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
Perelman had Revlon sell four divisions: two for $1 billion, the vision care division for $574 million, and the National Health Laboratories division which became a publicly owned corporation in 1988. Additional make-up lines were purchased for Revlon: Max Factor in 1987 and Betrix in 1989, later sold to Procter & Gamble in 1991. [18]
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Max Factor demonstrating his beauty micrometer device in 1935. The beauty micrometer, also known as the beauty calibrator, was a device designed in the early 1930s to help in the identification of the areas of a person's face which need to have their appearance reduced or enhanced by make-up.
Max Factor Salon was originally Hollywood Fire Safe Building before it was bought by Max Factor in 1928. The building was remodeled by renowned theater architect S. Charles Lee, and in 1935, it re-opened featuring a ground-floor salon, make-up manufacturing on the three floors above, and the Max Factor Make Up Studio in an added one-story wing.