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Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Newer methods of collecting and using information for demographic profiling include target-sampling, quota-sampling, and door-to-door screening. [5] A comprehensive demographic profile is a powerful tool for marketing. Detailed information about potential customers provides insight into how to best sell them a product. [4]
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
The Indonesian Wikipedia (Indonesian: Wikipedia bahasa Indonesia, WBI for short) is the Indonesian language edition of Wikipedia. It is the fifth-fastest-growing Asian-language Wikipedia after the Japanese, Chinese, Korean, and Turkish language Wikipedias. It ranks 25th in terms of depth among Wikipedias.
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Indonesia is a country of great ethnic diversity, with approximately 600 distinct indigenous ethnic groups living side by side across more than 17,000 islands. [ 20 ] [ 21 ] The majority of Indonesia's population is descended from Austronesian peoples who are concentrated in western and central Indonesia, which is part of the Asian continent.
Wikimedia banner as example of geotargeting for its donation drive, here specifically targeting Netherlands. In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation.