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2. Initiative (agency) - Wikipedia

   en.wikipedia.org/wiki/Initiative_(agency)

   In July, Initiative Media acquired PIC TV, at the time the largest source of promotional TV advertising spots in the United States. [9] In January 2017, IPG merged its third largest media buying network, Brand Programming Network (BPN), with Initiative Media, which was at the time IPG's second largest media buying network. [2]

3. 360i - Wikipedia

   en.wikipedia.org/wiki/360i

   360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski [4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive. [5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million. [6]

4. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

5. Promotional Products Association International - Wikipedia

   en.wikipedia.org/wiki/Promotional_Products...

   Its initial members discussed matters such as pricing, innovation, business setbacks, and managing sales representatives, and established bylaws and operating procedures for the organization. [3] Benjamin S. Whitehead, who owned a promotional products manufacturing company in Newark, New Jersey, became the association's first president. [4]

6. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.

7. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.