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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/lifestyle/conduct-digital-marketing...

    Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following:

  3. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential.

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click campaigns, depending on the site operator's goals. [editorializing] Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns ...

  5. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

  6. What Is Syndication? A Complete Overview - AOL

    www.aol.com/syndication-complete-overview...

    Analyze Performance: Identify which content performs best and adjust your strategy accordingly. Iterate and Improve: Continuously refine your syndication strategy based on data-driven insights. 4.

  7. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics. The e-commerce reports show a site's transactions, revenue, and many other commerce-related metrics.

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