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The Dun & Bradstreet Holdings, Inc. is an American company that provides commercial data, analytics, and insights for businesses. [3] Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financial analysis, operations and supply, and sales and marketing professionals, as well as research and insights on global business issues.
RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1] RFM stands for the three dimensions: Recency – How recently did the customer purchase?
The company became publicly traded on the NASDAQ exchange in 1992. ABI was renamed infoUSA in 1998. [3] In 2008, the company changed its name to Infogroup to "reflect its global expansion." [4] In 2020, the company announced the name change from Infogroup to Data Axle in order to better convey the diversity of services they offer their customers.
The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. [2] The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies. [3]
Technimetrics, Inc. was a company involved in the creation of global shareholder databases for institutional investors and brokers, and company-knowledge databases designed to facilitate business-to-business sales and marketing, and additionally also provided investor relations and similar services.
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
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