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Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. [ 2 ]
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
These are the programs that marketing decision makers , use to collect, analyze, and manage data for the purpose of developing the information necessary for marketing decisions. 3. Database marketing. A marketing database is a system in which marketing data files are organized and stored. 4. System support. This component consists of system ...
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [1]
The company changed its name to American Business Lists and then to American Business Information (ABI). By 1986, ABI had recorded the Yellow Pages into its database, which customers could access in various forms including floppy disk, pre-printed labels and CD-ROM. [2] The company became publicly traded on the NASDAQ exchange in 1992.
The database continues to be updated and drawn upon by academics and companies today. The PIMS databases currently comprise over 25,000 years of business experience at the SBU level (i.e. where the customer interface takes place and where marketing and investment decisions are made).
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