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In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series. [9] The company launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated. [10] In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line. [11] [12]
Unlike other pre workout supplements that only aim to boost energy and performance, the C4 Ultimate Shred takes it a step further by incorporating ingredients that facilitate weight loss.
Pre-workout supplements contain a variety of ingredients such as caffeine and creatine, differing by capsule or powder products. [2] [3] The first pre-workout product entered the market in 1982, and since then the category has grown in use. [4] Some pre-workout products contain ingredients linked to adverse effects. [2]
Other products by supplement designer and CEO of Driven Sports, Matt Cahill, have contained dangerous substances causing blindness or liver damage, and his pre-workout supplement Craze was found to contain illegal stimulants [44] that resulted in several athletes failing drug tests. [45]
Pre-workout can help boost energy before exercising, but is pre-workout bad for you? Doctors and sports dietitians explain the benefits and side effects. What Is Pre-Workout?
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