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Stands during MWC Barcelona 2019, a trade show for the mobile communications industry in Barcelona, Spain. A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of competitors ...
Then came the Ministry of Foreign Trade and Economic Cooperation (Moftec) of the People's Republic of China who saw the opportunity to expand this trade show to include marketing the rest of China for foreign direct investment. [4] Consequently, the FFIIT was promoted officially to CIFIT in January 1997. [4]
The CCPIT develops business cooperation and exchanges with foreign countries and has long been associated with the Chinese Communist Party's united front strategy. [1] [7] [4] It is charged with organizing trade fairs and events in promotion of the Belt and Road Initiative. [8]
Trade promotion (sometimes referred to as export promotion) is an umbrella term for economic policies, development interventions and private initiatives aimed at improving the trade performance of an economic area. Such an economic area can include just one country, a region within a country, or a group of countries involved in an economic ...
These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event marketing, exhibitions and trade shows. [2] A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be allocated to each element.
Promote ICT for Development in Commonwealth countries. Promote an experience exchange among stakeholders in Commonwealth countries. Promote business and government cooperation for development. Create awareness and enhance the knowledge of policy makers regarding economic, technical and legal aspects of implementation of ICT for development.
Meeting trade facilitation goals in a broader and deeper context, however, will require action well outside and beyond the WTO framework. More effective delivery of development aid and technical assistance especially in projects to advance regulatory reform and support public agencies that promulgate and administer trade regulations is needed.
Several factors are needed to be considered whenever a business executive is trying to join a trade mission. [2] Clearly stating the goal of trade mission before the departure is important. Choosing the target industry and the participants is a crucial aspect. Executives have to analyze the costs and possible future benefits of trade mission.