Search results
Results From The WOW.Com Content Network
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
In his book Crossing the Chasm, Geoffrey Moore proposes a variation of the original lifecycle. He suggests that for discontinuous innovations, which may result in a Foster disruption based on an s-curve, [3] there is a gap or chasm between the first two adopter groups (innovators/early adopters), and the vertical markets.
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, [2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. [3]
This gap between niche appeal and mass (self-sustained) adoption was originally labeled "the marketing chasm". [2] The categories of adopters are innovators, early adopters, early majority, late majority, and laggards. [3] Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process.
Crossing the Quality Chasm: A New Health System for the 21st Century is a report on health care quality in the United States published by the Institute of Medicine (IOM) on March 1, 2001. A follow-up to the frequently cited 1999 IOM patient safety report To Err Is Human: Building a Safer Health System , Crossing the Quality Chasm advocates for ...
Sullivan’s Crossing cast. The CW is taking viewers back to Sullivan's Crossing. The drama, based on Virgin River author Robyn Carr's Sullivan's Crossing book series, received an early Season 2 ...
Deutsche Bank, Crossing the Chasm (February 2015) [9] — YieldCos enable investors to better value the company's ability to grow assets and assign a multiple on cashflows. By creating a YieldCo, solar companies have the option to create an IDR structure and potentially benefit from growth of the YieldCo in the longer term.
With an unlikely crew consisting of Xiao, Yelan, Yanfei, Arataki Itto, Kuki Shinobu, and Ushi, players found themselves trapped within the hidden depths of the Chasm. How did things unfold?