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Dial was introduced nationally in 1949 and was advertised as "the first active, really effective deodorant soap in all history [because it] removes skin bacteria that cause perspiration odor". [3] Although researchers had never established a link between hexachlorophene and germ protection, Armour's early advertisements graphically depicted ...
Armour had been producing soap since 1888, first as "Armour Family Soap." [7] Armour's soap was made from tallow, a by-product of the meat production process. The name Dial was chosen because the soap advertised "'round-the-clock" protection against the odor caused by perspiration. Demand for this new soap exceeded expectations due to its ...
This limited body odor by reducing bacteria on the skin. The new soap was named Dial because of its 24-hour protection against the odor-causing bacteria. Armour introduced the soap with a full-page advertisement using scented ink in the Chicago Tribune. During the 1950s, Dial became the best-selling deodorant soap in the US.
[4] [5] In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation [6] and was combined with Greyhound's Armour-Dial to form The Dial Corporation. By the 1990s, Dial would discontinue the Purex Bleach product to focus on laundry detergents.
The Greyhound Corporation acquired the consumer products business of Purex (which included Fels-Naptha) in 1985 and was combined with Greyhound's Armour-Dial division, forming The Dial Corporation. [4] In December 2003, Dial was sold to Henkel for $2.9 billion. [5] In September 2022, Summit Brands acquired Fels-Naptha from Henkel. [6]
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