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Max Factor is a line of cosmetics from Coty, founded in 1909 as Max Factor & Company by Maksymilian Faktorowicz. [1]Max Factor specialized in movie make-up. Until its 1973 sale for US$500 million (approximately $3.6 billion in 2017 dollars), Max Factor & Company was owned by several generations of the family, becoming an international company during that time.
Max Factor Sr. (September 15, 1877 – August 30, 1938), [2] [3] born Maksymilian Faktorowicz, was a Polish-American [1] businessman, beautician, entrepreneur and inventor.As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb.
Max Factor demonstrating his beauty micrometer device in 1935. The beauty micrometer, also known as the beauty calibrator, was a device designed in the early 1930s to help in the identification of the areas of a person's face which need to have their appearance reduced or enhanced by make-up.
Among the exhibits are the original four makeup rooms used by pioneering Hollywood makeup artist Max Factor—one for redheads, one for blondes, one for brownettes, and one for brunettes. [6] The museum is connected to a branch of Mel's Drive-In restaurant. [7]
This would be the standard for theatrical make-up until 1914 when makeup artist Max Factor created Flexible Greasepaint that was more reflective of the lighting on movie sets. [10] Although make-up would evolve dramatically from Baudin's invention, theatrical make-up is, to this day, not too far removed from the original blend of fats and pigment.
Lady Gaga at the 95th Annual Academy Awards Chelsea Lauren/Shutterstock Making an unexpected appearance! Lady Gaga took the stage during the 2023 Oscars on Sunday, March 12, to perform her song ...
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