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Winning In Emerging Markets: A Roadmap for Strategy and Execution is a book written by Harvard Business School professors, Tarun Khanna and Krishna Palepu. It was published in 2010 by Harvard Business School Press. [1]
In addition to being perhaps the earliest concept of business strategy to be taught routinely in formal courses, the specific view of strategy formation Andrews taught appears to have provided many of the underlying precepts of what strategy is, for several branches of the strategy literature. [11]
Tarun Khanna (born; 1968) is an Indian-born American academic, author, and an economic strategist.He is currently the Jorge Paulo Lemann professor at Harvard Business School; where he is a member of the strategy group, and the director of Harvard University’s South Asia initiative since 2010.
Harvard Business Review began in 1922 [6] as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man. It ...
[29] [30] BusinessWeek says that "Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters." [31] The Business Strategy Review said the book "challenges everything you knew about strategy", and the Business Times called on firms to "adopt blue ocean strategy to stay ahead."
The model is used to identify a firm's strategic position through looking holistically at the forces that effect the industry. It is a framework that helps companies identify threats and evaluate the best strategy to move forward with to increase profitability and competitiveness. [4] [7]
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