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The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...
3.4 Free Burger Survey. 4 Media tie-ins. ... After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns ...
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Anyone jonesing for a quick fast-food meal would do well to reconsider Burger King, KFC and McDonald's, according to s new survey. Each chain ranked in the top three of worse fast food restaurants ...
By Buzz60's Sean Dowling McDonald's has some competition when it comes to America's favorite burger chain. A Thrillist survey uncovered which of America's burger chains are most beloved, and what ...
The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room ...
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Burger King's iconic Whopper has been a staple since 1957, debuting just four years after the chain's founding. Priced at 37 cents, it offered a larger, premium option compared to the chain's ...