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A typical example of a funnel chart starts with the sales leads on top, then down to the qualified leads, the hot leads and the closed deals. A business is bound to lose some number of potential deals at each step in the sales process and this is represented by the narrowing sections as you move from the top section (the widest) to the bottom section (the narrowest.)
reports, dashboards and scorecards based on that data structure (reporting led automation), what-if analysis and scenario-modeling (predictive or analytic led automation). In most cases, these three levels are discrete functions, loosely banded together as a single product, and there is little automation of the process from end to end.
Dashboards serve as a visual representation for a company to monitor progress and trends, not only among themselves but against other companies as well. Dashboards and visualizations contain data that is updated in real time. For example, if the underlying data in an Excel spreadsheet were to change, so would the visualization.
Consider a database of sales, perhaps from a store chain, classified by date, store and product. The image of the schema to the right is a star schema version of the sample schema provided in the snowflake schema article. Fact_Sales is the fact table and there are three dimension tables Dim_Date, Dim_Store and Dim_Product.
The Cognos Search portlet allows searching for published content. In addition, Web links, Web pages, RSS feeds, and images can be displayed on the dashboard. [5] The user interface has two modes: In the interactive mode, existing dashboards are viewed and interacted with, creating and editing of dashboards can be done in assembly mode. [5]
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