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The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [12] available to viewers in the U.S. [13] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [14]
The Roku OS includes the Roku Channel Store, featuring a collection of apps Roku calls "channels". [32] The operating system allows users to browse streaming channels available, displayed in a grid format. [8] [33] According to mobile app analytics company 42matters, there were over 26,000 apps available in the Roku Channel Store in 2023. [34]
The networks are also offered direct-to-consumer through a Roku/Amazon Fire TV channel known as "SmartTV.com". On March 22, 2018, Entertainment Studios' parent company, Allen Media Group, announced its intent to acquire The Weather Channel 's television assets from an NBCUniversal / Blackstone Group partnership.
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In the September 2023 ratings, [18] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth. Tubi noted in January 2025 that only 5% of its viewership came from the live streaming channels section of the Tubi app, which emphasizes its on-demand ...