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Free Beer is a beer brand collaboration between students of IT University of Copenhagen [1] and the artist collective Superflex initiated in 2004. The recipe of the beer is published under a Creative Commons license, granting others the right to freely use and distribute it. [2] [3] Free Beer "St Austell" (version 3.2) (2007).
Kim Jordan, the president of New Belgium Brewery, credits the success of the company in part on Fitch's artwork: "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following." [28] In 2010, however, New Belgium unveiled its four-beer Explore Series, whose labels featured a different design.
People choose to brew their own beer for a variety of reasons. Many homebrew to avoid a higher cost of buying commercially equivalent beverages. [10] Brewing domestically also affords one the freedom to adjust recipes according to one's own preference, create beverages that are unavailable on the open market or beverages that may contain fewer calories, or less or more alcohol.
The history of the label started with the design of the very distinctive red cross, with a circle in the center with the printed date of the beer, and the words "Lucky Lager" printed on both arms of the cross. The label was distinctive from traditional beer brands because of its simplicity and how easy it was to remember.
The Bartels label continued to feature "The Professor", a highly regarded symbol when Bartels was the biggest selling brand in the region, who had dispensed words of wisdom in Bartels advertising. Like Gibbons beer, Bartels was discontinued after the Lion Brewery stopped packaging beer in 16oz returnable bottles in November 2009.
The package for this beer was called a "conetop". The interest in canned beer suddenly grew so fast that by 1937, 23 breweries were producing 40 brands of canned beer. [1] World War II temporarily stopped this innovation. Canning of beer for the general public resumed in 1946. By this point, most breweries were using flat top cans instead.
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