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According to Ball Corporation, beer cans weighed 83 grams in 1951, and was then reduced to 38 grams by 1974, to what it is now today at only 21 grams. [citation needed] Beer cans have been printed with colored photographic images since 1956, "first was famous Scottish and English landmarks and then with pinup girls", called the Lager Lovelies ...
Birra Moretti (Italian pronunciation:) is an Italian brewing company, founded in Udine in 1859 by Luigi Moretti. [1] In 1996, the company was acquired by Heineken N.V. The brewing plant in Udine was sold to the newly formed Birra Castello S.p.A., and the beer is now also brewed in different locations including in Manchester, United Kingdom. [2]
The history of the label started with the design of the very distinctive red cross, with a circle in the center with the printed date of the beer, and the words "Lucky Lager" printed on both arms of the cross. The label was distinctive from traditional beer brands because of its simplicity and how easy it was to remember.
Ballantine's Beer is referred to as "expensive imported beer" in Sara Sheridan's Brighton Belle, a mystery set on the South Coast in England in the 1950s. [24] Alan D. Eames, beer writer and historian, who was considered the "Indiana Jones of beer," [25] wrote about Ballantine IPA. "Ballantine India Pale Ale. Jesus, this beer is a holy sacrament!
In 2008, the brewery introduced a slimmer design that is a consistent 450ml for both the domestic market and export. The new bottles can be opened by hand, using a lever at the side of the bottleneck. The label is applied over the lever in order to make any tampering evident. The top used to be made of porcelain, but is now made of plastic ...
Kim Jordan, the president of New Belgium Brewery, credits the success of the company in part on Fitch's artwork: "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following." [28] In 2010, however, New Belgium unveiled its four-beer Explore Series, whose labels featured a different design.