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The term "procedural rhetoric" was developed by Ian Bogost in his book Persuasive Games: The Expressive Power of Videogames. [3] Bogost defines procedural rhetoric as "the art of persuasion through rule-based representations and interactions, rather than the spoken word, writing, images, or moving pictures" [4] and "the art of using processes persuasively."
In exposition, as in other rhetorical modes, details must be selected and ordered according to the writer's sense of their importance and interest. Although the expository writer isn't primarily taking a stand on an issue, they can't—and shouldn't try to—keep their opinions completely hidden. [ 18 ]
Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
To Cicero, traditional rhetoric was a "mode of thought" and to attain this rhetoric it is required to make the "true nature of rhetorical inventio" apparent. [16] Thomas O. Sloane, a rhetorical scholar, discusses that inventio in the rhetorical tradition specifically refers to addressing the pros and cons of an argumentation. [ 16 ]
Recognition of procedural rhetoric through course studies reflects how these mediums can augment politics, advertisement, and information. [120] To help address the rhetoric in video game code, scholar Collin Bjork makes a series of recommendations for integrating digital rhetoric with usability testing in online writing instruction. [117]
Rhetoric earned a more esteemed reputation as a field of study with the emergence of Communication Studies departments and of Rhetoric and Composition programs within English departments in universities, [39] and in conjunction with the linguistic turn in Western philosophy. Rhetorical study has broadened in scope, and is especially used by the ...
Visual rhetoric focuses on images and how words function as images. The delivery of ocular demonstration is the use of words to produce mental images in the audience. Textual presentation allows the writer to grab the reader's attention before actually reading the text based on the appearance of the text.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.