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Velveeta is a brand name for a processed cheese similar to American cheese. It was invented in 1918 by Emil Frey (1867–1951) of the Monroe Cheese Company in Monroe, New York . In 1923, The Velveeta Cheese Company was incorporated as a separate company. [ 1 ]
Velveeta began its long, creamy career as a way to repurpose cheese scraps and byproducts. (The year of 1918 was during World War I, after all! No need to waste.)
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Sold to Bega Cheese [5] Although marketed in other countries, it has failed to catch on outside home territory. Velveeta: Dairy (Processed cheese) North America 1927 Owned by Kraft Heinz: Veryfine: Beverage: North America 2007 Sold to Sunny Delight: Vitalite: Margarine: United Kingdom, Ireland 1996 Sold to St. Ivel: It was then purchased by ...
While the term "American cheese" is legally used to refer to a variety of processed cheese, many styles of cheese originating in Europe are also made in the United States, such as brie, cheddar, gouda, mozzarella, and provolone. Also, many local dairies throughout the country produce artisan cheeses and other more localized flavors. Almost half ...
Velveeta brand is launching more ready-to-eat products including three flavored queso dips and new flavors of shells and cheese.