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Beer is the most-consumed alcoholic beverage in the Philippines and amounted to a 70% share of the domestic alcoholic drink market in terms of volume during 2005. Between 2003 and 2004, the Philippines had the world's fastest beer consumption growth rate at 15.6%.
Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988.
In 1953, Soriano signed the Manila Agreement which allowed the Spanish company La Segarra S.A. to brew and sell San Miguel Beer in Spain. La Segarra S.A., renamed San Miguel, Fábricas de Cerveza y Malta (now Mahou-San Miguel Group) in 1957, was a separate, independent company that had exclusive rights to use the San Miguel brand in Europe. [4]
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But beer brands across the board are suffering, largely due to inflation-induced price hikes turning off customers. Beer prices rose almost 6% from April 2022 to 2023, and over 70% since 2000.
San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of over 95% as of 2008, notably producing San Miguel Beer.
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This page was last edited on 23 January 2023, at 02:28 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.