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ThaiBev was founded on 29 October 2003 with the consolidation of 58 beer and spirits businesses, among them Chang beer, second in the beer market after Singha. ThaiBev brands include green-tea beverage Oishi and Est, a cola. The Sirivadhanabhakdi family's stake in Thai Beverage is around 30%. Charoen is chairman and his son Thapana serves as ...
In January 2008, Thapana was appointed the CEO and president of ThaiBev, having served five years as a director and executive vice president of the company. [5]Thapana has management roles or directorships in Berli Jucker, Beer Thai, Red Bull Distillery Group, Dhospaak, Oishi Group, Oishi Group Public Co Ltd, Univentures PLC, Siam Food Products PLC, and the Southeast Group of Companies.
Prem Tinsulanonda, the former military general and prime minister of Thailand who sat on ThaiBev's board of directors in the early-2000s, helped rescue Charoen's Surathip Group, the distributor of Chang beer, in 1986. The company at the time owed 14 billion baht (approximately US$450 million) to banks and six billion baht (approximately US$190 ...
The Sirivadhanabhakdi family (Thai: สิริวัฒนภักดี) is a Sino-Thai business family and one of the wealthiest in Thailand. The family is headed by Charoen Sirivadhanabhakdi, who made his fortune in the alcoholic beverages business and has since, through many major acquisitions, expanded the family's holdings into other food and drink properties, real estate, retail, and ...
The sale was finalized in 2008, and Charoen's beverage giant ThaiBev came to own a 89.93% stake in Oishi Group. Tan left Oishi in 2010, and launched his own green-tea drink brand Ichitan in June 2011. Ichitan was heavily marketed using Tan's own public persona and prize campaigns, bringing heavy competition to Oishi, which responded with its ...
Over half of the alcoholic drinks market consists of beer, and is effectively a duopoly, with Boon Rawd Brewery (which produces Singha and Leo beers) comprising a 58% share and ThaiBev (which produces Chang beer) at 34.3%. [4] [5] Under the 1950 Liquor Act, individuals are prohibited from brewing and distributing their own beer. [6]
Sabeco's market share was 51.4% in 2010. [3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
In September 2012, ThaiBev and its partner TCC Assets, both controlled by Thai Chinese billionaire Charoen Sirivadhanabhakdi, made a move to thwart efforts by Heineken to acquire control of Asia Pacific Breweries, with a S$8.8 billion (US$7.1 billion) cash offer for F&N. [12] Other companies, such as, Coca-Cola and Kirin Holdings, also showed ...