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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products , swag [ 1 ] ( mass nouns ), or freebies ( count nouns ), are used in marketing and sales .
The brand’s signature logo-printed material, called Cognac Visetos, appears on many of its products. Its brass plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. [1] MCM sells its products through wholesale accounts, franchises and directly operated stores.
Promotional apparel is clothing imprinted with a company's name, logo or message. They include shirts, gloves, hats, jackets and any piece of clothing that can be incorporated in marketing and communication campaigns. Promotional clothing is used to endorse a product, service or company agenda. The importance of promotional apparel lies in the ...
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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
One of his most popular products was the Euklisia Rug, [11] the forerunner of the modern sleeping bag, which Pryce-Jones exported around the world, at one point landing a contract with the Russian Army for 60,000 rugs. [12] By 1880, he had more than 100,000 customers in the UK alone and his success was rewarded in 1887 with a knighthood. [13]
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