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With a growing trend of prominent brand names and logos on clothing, there has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others. [27] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos. [28]
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Many consumers started to focus more on the fabric textures, and the silhouette of clothing, placing greater emphasis on the quality of materials and the overall construction of garments rather than their brand names. [39] [40] As part of this shift, there was an increased interest in understated quiet luxury and "timeless" designs. People ...
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Names for new styles or fashions in clothing are frequently the deliberate inventions of fashion designers or clothing manufacturers; these include Chanel's Little Black Dress (a term which has survived) and Lanvin's robe de style (which has not). Other terms are of more obscure origin.
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