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Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. [1] [2] [3] Communication within political or social groups online can result in practice application of those identities or adoption of them as a whole. Young ...
Around 95% of young people between the ages of 13–17 use at least one social media platform, [2] making it a major influence on young adolescents. While some authors claim that social media is to blame for the increase in anxiety and depression, most review papers report that the association between the two is weak or inconsistent.
Experts from many different fields have conducted research and held debates about how using social media affects mental health.Research suggests that mental health issues arising from social media use affect women more than men and vary according to the particular social media platform used, although it does affect every age and gender demographic in different ways.
Most current research is based on inoculation theory, a social psychological and communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease—for example, through pre-exposure to weakened versions of a stronger, future threat. The ...
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature of the communication), and the attention, intelligence and age of the audience (nature of the audience) can influence an audience's attitude change with a persuasive communication.
Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis.
The social influence bias is an asymmetric herding effect on online social media platforms which makes users overcompensate for negative ratings but amplify positive ones. Driven by the desire to be accepted within a specific group, it surrounds the idea that people alter certain behaviors to be like those of the people within a group. [ 1 ]
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