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In 2003, Red Lobster ran an “Endless Crab” promotion. The all-you-can-eat deal backfired spectacularly. Red Lobster misjudged just how many seafood lovers would pour into restaurants around ...
Red Lobster is in trouble. Its solution: all-you-can-eat lobster, just months after an endless shrimp promotion led to deep losses that the company is still trying to dig out of.
The Ultimate Endless Shrimp promotion was an original tactic launched in June 2023 to bring in extra customers despite the restaurant creating a similar endless crab promotion in 2003, which ...
Red Lobster's new CEO Damola Adamolekun shares changes to the chain's menu, ... the chain’s famous Ultimate Endless Shrimp promotion. ... (like Maine Lobster Tail or Snow Crab Legs) and two ...
One of the major blunders made by Red Lobster was its $20 endless shrimp promotion. While the deal made quite the splash with customers, the company suffered millions in operating losses.
Last summer, Red Lobster made $20 endless shrimp a permanent menu item. Endless shrimp was a successful annual limited-time offer for Red Lobster for 20 years.