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Air is a 2023 American biographical sports drama film directed by Ben Affleck and written by Alex Convery. The film is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan.
The film was released in the United States on August 23, 2024, receiving positive reviews from critics and audiences and grossed $40 million worldwide against a $5 million budget and garnered Alex Kendrick's 4th "A+" on CinemaScore.
Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
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Sinners is scheduled to be released in the United States on April 18, 2025. It was previously scheduled for release on March 7, 2025, but was delayed to April (swapping dates with Mickey 17) to allow for more time needed in post-production due to the scarcity of film stock labs for the project, which uses IMAX film cameras.
On May 16, 2023, Cincinnati announced its new apparel deal with Nike to wear Jordan for basketball, reintroducing the Jumpman logo last worn in 2006. University of Cincinnati was the first Jordan school.