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Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms.
Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking Potential (SNP). These coefficients are integrated with ...
Viral marketing and viral advertising refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand ...
Viral marketing is the phenomenon in which people actively assess media or content and decide to spread to others such as making a word-of-mouth recommendation, passing content through social media, posting a video to YouTube.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base. The formula is roughly as follows: [ 1 ] i = number of invites sent by each customer {\displaystyle i={\text{number of invites sent by each customer }}} (e.g. if each new customer invites five friends, i = 5)
4 Content Marketing Campaigns that Went Viral Well, maybe you are, but I’m sure you’ve heard this countless times. This tagline is a core memory for many people.
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an author, and a viral marketer. [2] He has published over 50 articles in academic journals, and has written for The New York Times, [3] [4] The Wall Street Journal, [5] and Harvard Business Review.