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  2. The Hidden Detail on the Starbucks Logo You Never ... - AOL

    www.aol.com/lifestyle/hidden-detail-starbucks...

    According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author Herman Melville’s Moby Dick novel, but the famous Siren logo was discovered while scouring old ...

  3. The hidden detail on the Starbucks logo you never ... - AOL

    www.aol.com/article/lifestyle/2018/01/25/the...

    The original Starbucks logo was somewhat crudely designed; it had been made from a wood carving, Co.Design reports. So when the image was revamped in 2011, the designers wanted to make the logo ...

  4. Why siren in Starbucks logo was deliberately made ... - AOL

    www.aol.com/news/2018-01-19-why-siren-in...

    Why siren in Starbucks logo was deliberately made asymmetrical. ... 2018 at 11:54 AM. Starbucks has used its image of a double-tailed siren since the early 1970s, but as the company has grown, ...

  5. Starbucks - Wikipedia

    en.wikipedia.org/wiki/Starbucks

    In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed mermaid, or siren as she's known in Greek mythology". [310] The logo has been significantly streamlined over the years. In the first version, [311] the Starbucks siren was topless and had a fully visible double fish tail. [312]

  6. Melusine - Wikipedia

    en.wikipedia.org/wiki/Melusine

    Melusine's secret discovered, from Le Roman de Mélusine by Jean d'Arras, c. 1450–1500.Bibliothèque nationale de France. Mélusine (French:) or Melusine or Melusina is a figure of European folklore, a female spirit of fresh water in a holy well or river.

  7. Visual brand language - Wikipedia

    en.wikipedia.org/wiki/Visual_brand_language

    For example, Starbucks uses the colours green and white in their logo. Green is a colour that is secure, natural, easygoing and relaxing. White is a colour that symbolizes goodness, purity, and sophistication. The Starbucks logo itself has stood the test of time by evolving with the company in direct relationship to their corporate identity.

  8. Original Starbucks - Wikipedia

    en.wikipedia.org/wiki/Original_Starbucks

    The Pike Place Starbucks store, also known as the Original Starbucks, is the first Starbucks store, established in 1971 at Pike Place Market, in the downtown core of Seattle, Washington, United States. The store's exterior in February 2014. The doors to the first Starbucks store opened on March 30, 1971.

  9. New Starbucks Logo Proves: This Company Likes Ordinary Folk

    www.aol.com/2011/01/06/new-starbucks-logo-proves...

    A company's fate can rise, or fall, on a new look, and when Starbucks last year revamped the logo for its Seattle's Best brand, the general opinion was: fall (or "fail," if you lolz in social ...