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Brand India is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector , manufacturing , information technology , infrastructure , information technology enabled services , etc.
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929.Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.
In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3] [4] In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation. [5] [6] In November, food delivery service Zomato pulled off several banners from various cities featuring two dominant Hindi ...
The slogan was coined as a tagline for a Pepsi television advertisement series that first ran in December 1998 and sought to establish Pepsi as a strong brand with Indian youth. [8] It was a continuation of Pepsi's advertising campaign in the mid-to-late nineties, which it had initially launched as an ambush marketing effort against Coca-Cola ...
The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (O&M) India to create a new campaign to increase tourist inflows into the country. [5] The campaign portrayed India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga and spirituality. The ...
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He agreed to the name change. Dalda was introduced in 1937, becoming one of the longest-running brands in India and Pakistan. [2] [1] In 1939, The Dalda film was an advertisement created for the marketing campaign for a vanaspati (cooking fat) brand called Dalda. Lintas created the India's first multi-media advertising campaign.