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  2. BSC SWOT - Wikipedia

    en.wikipedia.org/wiki/BSC_SWOT

    BSC SWOT is a simple concept that combines the two powerful tools BSC (Balanced Scorecard) and SWOT analysis when identifying factors that drives or hinders strategy. The four perspectives in BSC is combined with the four dimensions of SWOT in a matrix where findings may be inserted. Example:

  3. Balanced scorecard - Wikipedia

    en.wikipedia.org/wiki/Balanced_scorecard

    The first generation of balanced scorecard designs used a "four perspective" approach to identify what measures to use to track the implementation of strategy. The original four "perspectives" proposed [5] were: Financial: encourages the identification of a few relevant high-level financial measures. In particular, designers were encouraged to ...

  4. Strategy map - Wikipedia

    en.wikipedia.org/wiki/Strategy_map

    In management, a strategy map is a diagram that documents the strategic goals being pursued by an organization or management team.It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s.

  5. Third-generation balanced scorecard - Wikipedia

    en.wikipedia.org/wiki/Third-generation_balanced...

    In business performance management, a third-generation balanced scorecard is a version of the traditional balanced scorecard, a structured report, supported by design methods and automated tools, that can be used by managers to keep track of the execution of activities by the staff within their control, and to monitor the consequences arising from these actions.

  6. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

  7. Robert S. Kaplan - Wikipedia

    en.wikipedia.org/wiki/Robert_S._Kaplan

    The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Harvard Business Press, 2000. Cooper, Robin, and Robert S. Kaplan. The design of cost management systems: text and cases. Prentice Hall, 1999. Kaplan, Robert S., and David P. Norton. The Balanced Scorecard: Translating Strategy into Action.

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  9. Template:Strategy - Wikipedia

    en.wikipedia.org/wiki/Template:Strategy

    Balanced scorecard • Ansoff matrix; OGSM • Managerial grid model; PEST analysis • Growth–share matrix; STP • MECE principle; Business Model Canvas • Kraljic matrix; Strategic Grid Model • Strategy map • VRIO

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