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The name Orca, which is another term for a killer whale, is a nod to the long-standing tradition of naming screen readers after aquatic creatures, including the Assistive Technology product on Windows called JAWS (which stands for Job Access With Speech), the early DOS screen reader called Flipper, [3] and the UK vision impairment company ...
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
Impromptu speaking is a speech that a person delivers without predetermination or preparation. The speaker is most commonly provided with their topic in the form of a quotation, but the topic may also be presented as an object, proverb, one-word abstract, or one of the many alternative possibilities. [1]
Martin Luther King Jr. at the podium on the steps of the Lincoln Memorial in August 1963. The sermons and speeches of Martin Luther King Jr., comprise an extensive catalog of American writing and oratory – some of which are internationally well-known, while others remain unheralded and await rediscovery.
Persuasive speaking involves four essential elements: (i) the speaker or persuader; (ii) the audience; (iii) the speaking method; and (iv) the message the speaker is trying to convey. When attempting to persuade an audience to change their opinions, a speaker appeals to their emotions and beliefs.
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
This approach to persuasive communications was first studied by Carl Hovland and his colleagues at Yale University during World War II. [1] The basic model of this approach can be described as "who said what to whom": the source of the communication, the nature of the communication and the nature of the audience. [ 1 ]