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A customer insight, or consumer insight (CI), is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. [1] There is an overlap between market research and
Bowerstown offices of Consumers' Research, built 1934–35. In 1927 Schlink and Chase, encouraged by the public response to the publishing of their book Your Money's Worth, solicited financial, editorial, and technical support from patrons of other activist magazines to support the creation of an organization to offer consumers the unbiased services of "an economist, a scientist, an accountant ...
Callers dial 1-800 (888 or 866)-FREE411 [373-3411] from any phone in the United States to use the toll-free service. Sponsors cover part of the service cost by playing advertising messages during the call. Callers always hear an ad at the beginning of the call, and then another after they have made their request.
In 1990, Consumer Reports launched Consumer Reports Television. [41] By March 2005 it was "hosted" by over 100 stations. [42] [43] On August 1, 2006, Consumer Reports launched ShopSmart, [44] a magazine aimed at young women. [45] In 2008, Consumer Reports acquired The Consumerist blog from Gawker Media. [46]