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Price First was a bottom-tier, low-priced generic brand that Walmart introduced in late 2013. It included very basic grocery items, trash bags, and paper goods. It was launched as an experimental brand targeted towards the most budget-conscious shoppers. It was the lowest priced brand at Walmart and availability varied by stores.
The United States Army Air Corps was among the first large clients for sunglasses when it worked with Bausch + Lomb to create sunglasses which protected its pilots from glare. These sunglasses later evolved into aviator sunglasses, and the resulting name and brand, Ray-Ban, became synonymous with army pilots and later on a fashion item. [18] [19]
Police is an Italian brand of fashion accessories. Launched in 1983 by the De Rigo brothers as the first brand of their company Charme Lunettes, which initially specialized in manufacturing sunglasses for third parties. Today, the Police brand is a business unit the De Rigo group of brands and companies [1] [2] [3] [4]
However, it was in the late 1960s when the frames became widely used with the rise of the hippie counterculture, which preferred large metallic sunglasses. The brand became an icon of the 1970s, worn by Paul McCartney and Freddie Mercury among others, and was also used as prescription eyeglasses. Aviators' association with disco culture led to ...
Alessandro Michele grew up in Rome. His father was an Alitalia technician, and his mother an assistant to a movie executive. [5] [6]In the early 1990s, Michele completed his studies of fashion design at the Accademia di Costume e di Moda in Rome, where he learned to design both theatrical costumes and fashion wear.
The Armani Junior brand was introduced in 1979. [79] The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear. [80] In 2006, Giorgio Armani signed a licensing agreement with Mirella Srl for the production and distribution of the two lines’ footwear. [81]
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