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The store was begun by Huey John Wilson in 1947 as a jewelry vendor in Baton Rouge, Louisiana. Ten years later, Wilson opened his first catalog showroom. By 1982, Wilson's was the third-largest catalog showroom chain in the United States. [1] At its peak, it had 80 stores in 12 states.
Consumers Distributing purchased the 42-store Cardinal Distributors catalogue chain from Steinberg Inc. and the 70-store American chain Consumers from May Department Stores, bringing its total store count to approximately 400 in 1981. [3] During the 1980s, Consumers Distributing built a chain of toy stores called Toy City (Toyville in Quebec ...
The catalog showroom approach allows customers to shop without having to carry their purchases throughout the store as they shop. Possible downsides include that customers may be required to give their contact information when an order is placed, take the time to fill out order forms, and wait a period of time for their order to be available ...
In 1957, the Lewises sent out their first catalog. The first showroom was at 4909 West Marshall Street in Richmond, just across the street from the new Willow Lawn Shopping Center. The company had a strong sense of promotion and artistic sensibilities; it was legend in artistic circles that it would trade store merchandise for art.
After leaving the wholesale business, they opened Service Merchandise, Inc., the first of what evolved into a chain of catalog showrooms. It opened in 1960 at 309 Broadway in downtown Nashville, Tennessee. [1] Older logo mainly used in the 1970s–1985. During the 1970s and 1980s, Service Merchandise was a leading catalog-showroom retailer.
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K's Merchandise Mart, Inc. (usually known as simply K's Merchandise) was a catalog showroom department store based in Decatur, Illinois. [2] It offered furniture, jewelry, and general merchandise, including electronics, at 17 locations in 5 Midwestern states at the time of its closing. [1] [3]
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