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  2. Slogan - Wikipedia

    en.wikipedia.org/wiki/Slogan

    A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. [17] Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan.

  3. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

  4. Motto - Wikipedia

    en.wikipedia.org/wiki/Motto

    In the case of Scottish heraldry, it is mandated to appear above the crest [13] and is called slogan (see: Slogan (heraldry)). The word 'slogan' is an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army, host" + gairm "cry"). [14] There are several notable slogans which are thought to originate from a battle or war cries. In ...

  5. Build a better mousetrap, and the world will beat a path to ...

    en.wikipedia.org/wiki/Build_a_better_mousetrap...

    Image of a guillotine-style mousetrap seller in the mid-19th century. In February 1855, Emerson wrote in his journal, under the heading "Common Fame": If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.

  6. Saying - Wikipedia

    en.wikipedia.org/wiki/Saying

    Maxim: (1) an instructional expression of a general principle or rule of morality or (2) simply a synonym for "aphorism"; they include: Brocard; Gnome; Legal maxim; Motto: a saying used frequently by a person or group to summarize its general mission. Credo: a motto implicitly or explicitly extended to express a larger belief system.

  7. 20 iconic slang words from Black Twitter that shaped pop culture

    www.aol.com/20-iconic-slang-words-black...

    In honor of Black Twitter's contribution, Stacker compiled a list of 20 slang words it brought to popularity, using the AAVE Glossary, Urban Dictionary, Know Your Meme, and other internet ...

  8. Thesaurus - Wikipedia

    en.wikipedia.org/wiki/Thesaurus

    Thesaurus Linguae Latinae. A modern english thesaurus. A thesaurus (pl.: thesauri or thesauruses), sometimes called a synonym dictionary or dictionary of synonyms, is a reference work which arranges words by their meanings (or in simpler terms, a book where one can find different words with similar meanings to other words), [1] [2] sometimes as a hierarchy of broader and narrower terms ...

  9. Historical Thesaurus of English - Wikipedia

    en.wikipedia.org/wiki/Historical_Thesaurus_of...

    The Historical Thesaurus of English (HTE) is a complete database of all the words in the Oxford English Dictionary and other dictionaries (including Old English), arranged by semantic field and date. In this way, the HTE arranges the whole vocabulary of English , from the earliest written records in Old English to the present, alongside dates ...