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Bold was originally introduced in the United States in 1965, and was launched in 1974 as the UK's first low suds biological detergent. In 1982, it was relaunched as the country's only combined detergent/conditioner, and has been a popular product since.
The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house. [37] Also aired during Super Bowl XVI Manufacturing Briggs & Stratton "Invisible"