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Wellness Pet Food was founded in 1997. [5] [citation needed] Wellness recipes for dogs were introduced in 1997 [6] and Wellness cat recipes were added to the line in 2000. [7] [citation needed] By 2004, Wellness Pet Food became the leading natural pet food in independent pet specialty retailers.
Dick Van Patten's Natural Balance Pet Foods is an American pet food manufacturer with its headquarters located in Burbank, Los Angeles, California. [1] Established in 1989 by actor Dick Van Patten, the company markets itself as "Food For a Lifetime" and promotes itself as having "the finest food you can buy for your pet."
Petco Health and Wellness Company, Inc. is an American pet retailer with corporate offices in San Diego and San Antonio. Petco sells pet food, products, and services, as well as certain types of live small animals. Founded in 1965 as a mail-order veterinary supply company in California, it grew into a pet food and supplies chain.
The Ultra line was specifically created with the intent of creating a high-end holistic dog food. [citation needed] Nutro dry foods are made through an extrusion process, and packaged with vitamin E as a natural preservative. [3] In 2006, it was announced that Nutro's Adult Lamb and Rice formula had become the #1 lamb and rice dog food in America.
The Natural Dog Food Company puts its emphasis on 100% natural ingredients. The company's primary USP is the inclusion of only natural vitamins through the use of a herbal premix. Natural Dog Food states that the use of natural vitamins are superior to their synthetic counterparts [2] which are extensively used in conventional pet foods. [3]
Pet Food Express CEO and co-owner Michael Levy started a dog training business in 1976 and opened his first San Francisco location in 1980, selling some food and supplies. In 1986, he left dog training to focus on retail and had expanded to three locations by the time his business partner, Mark Witriol, came aboard in 1992.
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