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2. Loyalty program - Wikipedia

   en.wikipedia.org/wiki/Loyalty_program

   A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

3. Loyalty marketing - Wikipedia

   en.wikipedia.org/wiki/Loyalty_marketing

   Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...

4. List of frequent flyer programs - Wikipedia

   en.wikipedia.org/.../List_of_frequent_flyer_programs

   Frequent-flyer programs (or Frequent-flyer programmes) are customer loyalty programs used by many passenger airlines.This is a list of current airlines with frequent-flyer programs, the names of those programs and partner programs (excluding earn-only, spend-only and codeshare arrangements).

5. British Airways - Wikipedia

   en.wikipedia.org/wiki/British_Airways

   British Airways' tiered loyalty programme, called the Executive Club, includes access to special lounges and dedicated "fast" queues. [179] Its programme consists of six tiers: Blue, Bronze, Silver, Gold, Gold guest list and Premier. [180] [non-primary source needed] BA invites its top corporate accounts to join the "Premier" incentive programme.

6. SkyMiles - Wikipedia

   en.wikipedia.org/wiki/SkyMiles

   SkyMiles is the frequent-flyer program of Delta Air Lines that offers points (or "miles") to passengers traveling on most fare types, as well as to consumers who utilize Delta co-branded credit cards, which accumulate towards free awards such as airline tickets, business and first-class upgrades, and luxury products. [1]

7. Executive Order 9835 - Wikipedia

   en.wikipedia.org/wiki/Executive_Order_9835

   Executive Order 9835. President Harry S. Truman signed United States Executive Order 9835, sometimes known as the "Loyalty Order", on March 21, 1947. [1] The order established the first general loyalty program in the United States, designed to root out communist influence in the U.S. federal government. Truman aimed to rally public opinion ...