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Just hearing the name “Victoria’s Secret” likely conjures images of tall and slim supermodels—Gisele Bundchen, Tyra Banks, and Karlie Kloss—walking the runway in nothing but a bejeweled ...
Editor’s Note: This article was originally published by Business of Fashion, an editorial partner of CNN. The radical transformation of Victoria’s Secret is over. The American lingerie chain ...
Victoria's Secret is an American lingerie, clothing and beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy and Gaye Raymond, [5] [6] the company's five lingerie stores were sold to Les Wexner in 1982. [7]
Victoria’s Secret continues to update its c-suite in parent company L Brands’ latest efforts to return the lingerie and beauty brand to growth. This time Martha Pease has been named Victoria ...
Sex appeal in advertising is a common tactic employed to promote products and services. [1] Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised.
The business problems at Victoria's Secret soon escalated into a public crisis. [3] In 2019, an activist shareholder, CEO James A. Mitarotonda of Barington Capital Group, L.P., criticized Razek and pressured L Brands in an open letter to update the brand image and switch up the predominantly male board of directors at the company.
Victoria's Secret uses the show to promote and market its goods in high-profile settings. The show features some of the world's leading fashion models, such as current Victoria's Secret Angels Adriana Lima, Alessandra Ambrosio, Miranda Kerr, Doutzen Kroes, Behati Prinsloo, Candice Swanepoel, Erin Heatherton, Lily Aldridge, and Lindsay Ellingson.
The rise and fall of Victoria's Secret—from a failure to keep up with a changing culture to retail titan Les Wexner’s association with Jeffrey Epstein—have been written about for years.