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The plaintiff, John Leonard, discovered these could be directly purchased from Pepsi at 10¢ per point. Leonard delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. PepsiCo initially rejected Leonard's offer, citing the humorous nature of the offer in the advertisement.
In August 1999, judge Kimba Wood ruled in favor of PepsiCo with the argument that "[n]o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet". [6] The company later updated their commercial to increase the number of Pepsi Points required for the jet from seven million to 700 million. [2]
As part of its 1996 Pepsi Stuff marketing campaign, Pepsi ran an advertisement promising a Harrier jet to anyone who collected 7 million Pepsi Points, a gag that backfired when a participant attempted to take advantage of the ability to buy additional points for 10 cents each to claim a jet for US$700,000 (~$1.26 million in 2023).
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At the time this settlement was announced in 2014, it was the largest federal settlement with a single company in U.S. history. Bank of America agreed to pay more than $16 billion to resolve ...
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The FTC voted 3-2 to authorize staff to file a lawsuit for a permanent injunction against PepsiCo in the U.S. District Court for the Southern District of New York.
Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992; the promotion led to riots [3] and the death of at least five people. [ 4 ] Promotion
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