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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices. In some contexts, the term SEM is used exclusively to mean pay per click advertising , [ 2 ] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

4. Yoast SEO - Wikipedia

   en.wikipedia.org/wiki/Yoast_SEO

   Michael David, the author of WordPress Search Engine Optimization (2015) book, referred to it as "the granddaddy of all SEO plugins". [15] Brian Santo, editor of EE Times, uses Yoast for estimating the ranking of articles on Google by using analysis results (e.g. keyphrase, keyword density, links, readability), but criticizes the negative effects SEO has had on journalism and suggests Google ...

5. Joost de Valk - Wikipedia

   en.wikipedia.org/wiki/Joost_de_Valk

   On WordPress, the De Valk SEO software has been downloaded five million times. Michael David, the author of WordPress Search Engine Optimization (2015), referred to it as "the granddaddy of all SEO plugins". [12] In January 2019 De Valk stepped down as CEO to become Chief Product Officer for Yoast and began working for WordPress in marketing. [13]

6. 6 steps to starting a consulting business in retirement — and ...

   www.aol.com/finance/how-to-start-consulting...

   SEO work is a full-time job that requires a substantial amount of skill, but when done right, it can more than pay for itself by targeting and bringing in your best-fit clients. 6. Connect with ...

7. Conversion rate optimization - Wikipedia

   en.wikipedia.org/wiki/Conversion_rate_optimization

   There are several approaches to conversion optimization with two main schools of thought prevailing in the last few years. One school is more focused on testing to discover the best way to increase website, campaign, or landing page conversion rates. The other school is focused on the pretesting stage of the optimization process. [9]