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Simmons Hardware Company was purchased by arch rival Shapleigh Hardware Company (also of St. Louis) in 1940. Shapleigh Hardware Company was known for their premium brand Diamond Edge. After Shapleigh acquired the Keen Kutter trademark it was modified by replacing the "E.C. Simmons" in the top of the logo with Shapleigh's (Fig. 6).
The company's motto was, "The Recollection Of Quality Remains Long After The Price Is Forgotten". [ 2 ] This 80,000-square-foot (7,400 m 2 ) building was constructed in 1905–1906, designed by the St. Louis architects Mauran, Russell & Garden , and was strongly based on the Cupples Building in St Louis. [ 3 ]
The company produced the Farm King line of grain augers, snowblowers, mowers and compact implements. Buhler Industries expanded in 1982 with the purchase of the Allied line of front-end loaders and the company began trading on the TSE in 1994, at which time all products were marketed under the "Buhler" brand name.
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The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.