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Since the 1960s, T-shirts have flourished as a form of personal expression. [10] Screen printed T-shirts have been a standard form of marketing for major American consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. They have also been commonly used to commemorate an event or make a political or personal statement.
Several people wearing black concert T-shirts at a concert. One of the most popular colors for concert T-shirts is a flat black. [4] [5] Fans often purchase or obtain these shirts to wear to future concerts. Wearing a concert T-shirt is a cultural signifier, with commentators identifying various reasons behind the choice to wear a particular one.
About Wikipedia; Contact us; Contribute Help; ... Pages in category "1960s fashion" ... Aloha shirt; American fiber helmet;
Che Guevara's image is a popular design for clothing, so much so that Che's likeness has been known as "the face that launched a thousand T-shirts". [ 3 ] [ 4 ] Commentators have noted how the T-shirt is popular among younger adults, especially university students drawn to the rebelliousness associated with the icon.
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In the United States, the plaid cotton madras shirt became popular in the 1960s among the post-World War II generation of preppy baby boomers. [ 2 ] As early as the 1930s, cotton madras clothing was emerging as a status symbol in the US because only American tourists who could afford expensive Caribbean vacations during the Great Depression had ...
This summer fashion of the Hawaiian or Carioca shirt became particularly popular in America, with even President Truman being photographed wearing a marine flora shirt. [55] Knit shirts and sweaters of various kinds were popular throughout the period. [46] Some young men wore tight trousers or jeans, leather jackets, and white tee shirts.
The 1960s were an age of fashion innovation for women. The early 1960s gave birth to drainpipe jeans and capri pants, a style popularized by Audrey Hepburn. [6] Casual dress became more unisex and often consisted of plaid button down shirts worn with slim blue jeans, comfortable slacks, or skirts.