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Adidas is also the New Zealand Rugby Union clothing sponsor and supplies clothing to all Super Rugby franchises, a selection of domestic teams and national referees. Adidas are also the official match ball supplier to the Heineken Cup. Adidas was the British and Irish Lions kit supplier from 1997 to 2013.
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French luxury group Kering (formerly known as PPR) holds 9.8%, Kering's largest shareholder Groupe Artemis owns 29% of the share capital. [ 47 ] Puma ranks as one of the top shoe brands with Adidas and Nike , [ 8 ] and employs more than 18,000 people worldwide. [ 5 ]
The Salomon Group was purchased by Adidas in 1997 and the official name was changed to Adidas-Salomon AG. The purchase also included TaylorMade and Maxfli . Adidas then later sold the company to Amer Sports in 2005.
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Gulden began his career at Adidas in 1992 until 1999, when he became an executive at Helly Hansen. In 2000, he became the managing director of Deichmann SE and was CEO of Deichmann's U.S. subsidiary Rack Room Shoes. Between 2012 and 2013, he served as the CEO of Pandora, a Danish jewelry brand, and remained a board member until 2018.
Under his stewardship, the group's market capitalization quadrupled to more than €36 billion. [8] [9] [10] In January 2016, it was announced that Kasper would leave the company to become CEO of Adidas, replacing Herbert Hainer. [11] [12] In 2020, the Adidas supervisory board extended his contract until 2026. [13]
Five Ten Anasazi Verde. Five Ten is a German manufacturer of mountain biking, climbing, and trail hiking shoes. Originally an American brand founded in California in 1985 by Charles Cole, Five Ten became one of the top-selling climbing shoe manufacturers worldwide by October 2011.