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The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The relational perspective became a major theory development in the field. It took nearly 15 years for Ledingham and Bruning (1998) to propose a working definition of relationship management. Hon and Grunig (1999) outlined measurements for organisational relationships and suggested strategies that could be helpful in understanding these ...
The situational theory of publics, developed by Professor James E. Grunig in University of Maryland, College Park, defines that publics can be identified and classified in the context to which they are aware of the problem and the extent to which they do something about the problem. This theory explains when people communicate and when ...
James E. Grunig (born April 18, 1942) is a public relations theorist, Professor Emeritus for the Department of Communication at the University of Maryland. [ 1 ] Biography
Grunig's model of segmentation Grunig proposed a theory-based model of segmentation which comprises a series of inner and outer nests. [9] The inner nests contain (a) individuals (individual communication behaviors and effects) and (b) publics (groups of people sharing common interests and issues).
As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly normative nature of the excellence theory in public relations.
The situational theory of problem solving attempts to explain why and how an individual communicates during a problematic situation. The situational theory of problem solving (STOPS) was proposed by Jeong-Nam Kim and James E. Grunig in 2011 though their article “problem solving and communicative action: A situational theory of problem solving.”
Larissa A. Schneider Grunig (born April 28, 1946) is a public relations theorist and feminist, and she is known as one of the most published and influential scholars in public relations. [1] A professor emerita at the University of Maryland, College Park, Department of Communication, Grunig taught public relations and communication research ...