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The tobacco industry focusses marketing towards vulnerable groups, contributing to the large disparity in smoking and health problems. [44] The tobacco industry has marketed heavily to African Americans, [39] sexual minorities, [45] [46] and even the homeless and the mentally ill. [47]
Racial marketing strategies changed during the fifties, with more attention paid to racial market segmentation. The civil rights movement lead to the rise of African-American publications, such as Ebony. This helped tobacco companies to target separate marketing messages by race.
All of these are indirect advertising strategies employed by tobacco companies. Tobacco advertising continued without the display of cigarette packaging until January 2003, when the Malaysian federal government banned even such indirect advertising of tobacco brands, except in certain establishments licensed to sell tobacco products.
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The documents deal with the tobacco industry's advertising, manufacturing, marketing, sales, and scientific research activities for the last century. Researchers, journalists, students, and activists interested in tobacco control issues and public health policies use the Library extensively to investigate tobacco industry strategies. [1]
LONDON (Reuters) -Tobacco companies still actively target young people via social media, sports and music festivals and new, flavoured products, the World Health Organization (WHO) said on ...
According to the Washington Post, “WHO is using marketing techniques reminiscent of the tobacco companies. It has branded the campaign MPOWER – each letter represents one of six strategies – and is eschewing scare tactics in favor of the theme ‘fresh and alive.’
The use of e-cigarettes or heated tobacco products is heavily affected by the marketing approaches of tobacco companies, is an area of concern. [63] This is due to the large tobacco companies own a part of all the main nicotine-based products, including traditional cigarettes, as well as snus, e-cigarettes and heated tobacco products, as of ...