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Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.
It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. [1] Common forms of Internet commercialization include e-commerce (electronic commerce), electronic money, and advanced marketing techniques including personalized and targeted advertising.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Software monetization is a strategy employed by software companies and device vendors to maximize the profitability of their software. [1] The software licensing component of this strategy enables software companies and device vendors to simultaneously protect their applications and embedded software from unauthorized copying, distribution, and use, and capture new revenue streams through ...
The API allows clients to search or browse Amazon.com's product catalog; to retrieve detailed product information, reviews, and images; and to interface with customer shopping carts. Purchases at Amazon through a third-party website or application allows the operators of that site to earn up to 8.5% in referral fees. [3]
In Doctorow's original post, he discussed the practices of Amazon. The online retailer began by wooing users with goods sold below cost and (with an Amazon Prime subscription) free shipping. Once its user base was solidified, more sellers began to sell their products through Amazon. Finally, Amazon began to add fees to increase profits.
In a December 5, 2009 interview with The New York Times, Amazon CEO Jeff Bezos revealed that Amazon keeps 65% of the revenue from all e-book sales for the Kindle. [3] The remaining 35% is split between the author and publisher. In 2010, they improved the rate from 35% to 70% to compete with Apple, provided the publisher met certain conditions. [4]
Mint was an example of this kind of business. People saw value in the core product. But the product continued to get better as more customer data was collected and analyzed. There weren’t network effects, per se, but the sheer scale of the data asset that was created was an essential element of improving the product over time." [6]